Lead Magnet Ideas: How to Boost Conversions

Travel site Love and London gives readers a free travel checklist to help ensure its target market doesn’t forget anything while traveling. Once you’ve created a written lead magnet, save the document as a PDF for others to download. Then, share your quiz through the provided link or embed code. When your quiz is finished, click “Publish.” Toggle the “Form Status” to “ON.” After starting your free trial, open the app, and click the “Create New Form” button.

This displays a report that gives you information like audience demographics, socioeconomics, behavior, and more. Tools like One2Target help you gain a deep understanding of your audience so you know which type of lead magnet to create. Consider pairing multiple lead magnets together to attract both shoppers and browsers. Restaurant Red Lobster also offers multiple lead magnets. Pairing multiple lead magnets together can encourage people to sign up.

But you can turn cold leads into hot leads (someone highly interested in your brand) by building rapport with them through an email sequence. Here are three additional best practices to consider as you put together a lead magnet. Asking these questions can help you and your team uncover new insights about your audience. The quickest way to gather feedback is through a survey using Lead Generation Forms.

lead magnet examples

With free access, people can try your product before committing. Giving people free access to something is a popular lead magnet among SaaS (software as a service) providers. Courses are usually multiple videos and each video represents one lesson. To create video lead magnets, you’ll likely need video editing software and equipment like a microphone and camera.

Why Do Lead Magnets Matter?

Add photos to make it more visually interesting, and don’t forget a link to your lead magnet. You can also add “Short Text” inputs if you want to collect more information. If you have previously used Lead Generation Forms, simply create a new, blank form. For example, if we click “PDF,” the Keyword Magic Tool only shows keywords that contain “PDF,” like “free cookbooks PDF.” Which helps you understand the popularity of your potential lead magnet. The report also shows each keyword’s average monthly search volume.

Knowing what people like can help you develop high-converting lead magnets in the future. Or create two ebooks on different topics and see which topic converts higher. Creating two (or more) lead magnets gives you greater insight into what your audience likes. When creating opt-in forms, identify which additional information you need for useful segmentation.

• (Can it be frustrating to get close to the end and then be asked to give up your email address? Sure—but if you've done your job well, lots of people will decide it's worth it.)
• A lead magnet is a tool to help you entice customers to give your business their personal information, whether it's their email, home address, or phone number.
• Gated content is content locked behind a signup form so that visitors have to give you something (usually an email address) before getting to access it.
• And because we ask for their email address, we now have a way to communicate with them—even if they end up not attending the webinar because they were washing their hair that day.

Why every business needs a lead magnet

Consider removing any lead magnets that don’t generate a suitable ROI. Review the dollars generated from specific lead magnets. Factors like your industry, type of lead magnet, and form can affect your lead magnet’s conversion rate. The average conversion rate for lead magnets varies from roughly 5.2% to 24.2%. You can usually find these metrics within the dashboard of the software you use to create forms and deliver leads.

Lead Magnet Examples and Design Ideas

Find the middle ground that works for your business without negatively impacting your revenue. Monetary lead magnets can work for ecommerce sites that sell products. Another idea is to give limited, free access to your product in exchange for an email. This allows prospects to sit with a lead magnets team member to see how your product works. Software company HubSpot offers demos to potential customers.